Those familiar with the business of New Media will be aware project lifespans are short, deadlines never seem to match time required, specifications are often lacking (to the point that only a few concepts may be provided), and projects have to be constantly juggled for time on a daily basis.
Given the lack of repetition it is hard to justify spending the time on automation and automation will result in a narrower coverage of potential usage paths and potential oversight of issues if a set of tests are created around a single instance where coverage may normally be achieved by spreading single user paths / scenarios across the spectrum of what's available (with pairing and matrix styled ideas, but not necessarily documented).
Obviously organisation skills play a key role in management of such QA, but I am interested in others take / perspective how they believe they would approach managing the QA of such work. So I would like to hear others approaches or ideas with dealing with QA in such an environment?